Increasingly, consumers are depending on smartphones and other devices for important information-gathering and purchasing decisions. So, if your SEO in Pune marketing strategies are still geared predominantly for laptop or desktop users, your business is missing out on a tremendous opportunity for growth through mobile marketing. Given ahead are tips to keep in mind for a successful mobile marketing strategy:
Ensure your website design is responsive and mobile friendly: Any design element that shows loading speed on a mobile device or otherwise negatively impacts the mobile user’s experience of your website should be jettisoned straight away. This means making sure that navigation is quick and user friendly, while eliminating unnecessary design features such as flash, large images, fancy fonts, etc. Visitors always opt for websites equipped with a responsive website design that adapts automatically to their mobile device.
Keep the same URL for desktop and mobile sites: You don’t want users to wait for a redirect to lead on their device. Also, a single URL lets users to share the content they find on your site through social media. Lastly, with a single site, every link points to that one URL, enhancing its value to Google.
Use keywords that work for mobile searches: Customers looking for information on a smartphone often use different and fewer keywords than those conducting a search on their laptops. Research and incorporate shorter keywords as part of a mobile SEO strategy. Mobile users depend more frequently on predictive text than their laptop counterparts. Set up keywords to anticipate most frequently used predictive phrases.
Consider emerging search methods: Mobile users are becoming more accustomed to the use of conversational and voice searches, which can affect the keywords selected for SEO purposes. A conversational search frequently involves asking an entire question, instead of typing in a word or phrase, so incorporate these new search methods in your mobile marketing strategy.
Make it easy for users to connect with social media: It’s probably safe to say that the vast majority of smartphone customers use their device to connect to social media sites. By including links to your mobile website on your own social media pages, you provide individuals an easy way to connect with your site, where they can investigate your services or products. Anything that helps to get prospective customers to your website will benefit your business.