Tag Archives: search engine optimization

Some SEO Mistakes that can affect your Rankings.

Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization.

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SEO in Pune – Success On Real-time Basis | codeappsolutions

On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

To generate more targeted traffic to your website, it is important to optimize your website for search engine with the right SEO Strategies. Yet webmasters and business owners still made some seo mistakes that can affect their Ranking on Google and other search engines.

Here are the 9 seo mistakes that you might make and how to fix them.

seo mistakes

  • Publishing duplicate content

Duplicate Content means the same content appearing on more than one web page. The issue with duplicate content is that search engine cannot recognized or decide about the originality of content. Content is the most important factor when it comes to SEO.
To avoid being penalized from Google Panda, it is important that your website pages must not contain low quality content, thin or duplicate content.

  • Ignoring On- Page SEO

There are many things we can control in SEO; one of them is On-Page SEO. Ignoring on-page SEO is basically leaving a LOT of potential on the table. The main common mistakes that we see in On-page SEO are Awful Title Tags, Improper Keyword use, Terrible anchor Text, Naming images poorly, avoiding contact information on all pages etc. These On-page activities play an important role in rankings.

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  • Poor Link building

Back links are the important factor for Good SEO and also indicate about the content quality. When some other website links to yours, you get credibility from various search Engines. But getting a back links from low quality websites can penalize your website by Google Penguin.
To avoid being penalized from Google Penguin, you should focus on getting link from high Quality or high PR websites.

  •  Avoiding Social Media

Social media optimization has become as important as SEO. Some SEOs say social media does not have a major influence on SEO and others it has. Getting social shares is beneficial from SEO point of view. Social shares are more important in calculating rankings and avoiding social media can affect your rankings as Google is putting a lot of emphasis on Social Signals since 2014 so it just makes more sense to put equal attention to your social media activities.

  • Forgetting Competitive Analysis

The Competitive Analysis should begin when you have to start SEO for your client website and when you are doing Keyword research and it should continue as your site improves in the rankings. It is important to carefully study about your competitor’s performance that what they are doing.

  • Avoiding site loading speed

Website speed can affect your rankings; website that loads fast has much greater chances to rank better. Users expect a website to load in 1 second. Slow loading speed of a website can lead to greater bounce rate. You can use the Google Page Speed Insights tool to analyze your website.

  • Not tracking site traffic and flow with Google analytics

Are you monitoring your site traffic and flow with Google analytics? Google Analytics is the leader in web analytics and enables you to determine the weaknesses and strengths of your website. For example, With Google Analytics, you can see the number of people that are visiting your website and also where that traffic is coming from, how they found your website, Web browsers used by your visitors and what keywords were used by visitors etc.

  • Not Being Mobile Ready

An increasing percentage of the user access content using mobile and there is no reason to not be mobile ready. Having a mobile website or responsive website will help your content to reach greater number of audience. If your budget is low you can go for cheap mobile –ready Templates.

  • Poor Site Structure

A well planned site structure improves your chances of ranking well in Google’s results. Site Structure is important to enhance your SEO because better your site structure, the better your chance of higher ranking in the search engines. The advantages of Good Site structure are better user experience, better crawling and provide your site with site links.

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CodeApp Solutions Pvt Ltd is a one stop solution for all your IT requirements including SEO services. We are a full-fledged company ready to offer you with all the search engine marketing services that you require to get the traffic, boost rankings and enhance leads along with the sales.

CodeApp Solutions Pvt Ltd is one of the leading companies dedicatedly offering the services related to SEO in Pune

 

 

 

 

 

How to Speed up your Website?

One of the most vital factors affecting the usability of the websites is the time it takes to load. Most visitors will just skip a site totally if it fails to load within a couple of seconds. Given ahead are some simple yet affective ways to ensure that your website is running fast.

Speed up your Website

Speed up your Website

Ways to Speed up Your Website

Optimize Images: Ensure to always use the ‘Save for the Web’ feature included on image editing software. Ensure that you optimize the images as they represent the heavier load on virtually any website. You can also turn to an online image optimizer if you wish.

Image Formats: It’s also vital that you select the correct format besides optimizing the images. JPEG format is appropriate for photographs or true color images. The GIF format must be used with flat color images such as buttons or logos. Also, PNG works very similar to GIF, however, it supports more colors.

Use Slash on your Links: When a user in a website designing in Pune company opens a link on the form ‘http://www.domain.com/about’ the server will need to figure what kind of file or page is contained on that address. If you include a slash (/) at the end of the link the server will already know that it’s a directory page, lessening the site’s load time.

Optimize the CSS: Nowadays, most websites are designed with CSS. Ensure to aggregate and clean your CSS. Clean CSS is an online tool that merges similar selectors, remove useless properties and takeout the white space from your code.

Make use of Width and Height Tags: Several people forget to add the width and height tags on image codes. Those tags will ensure that the browser knows the image size prior to loading it. The result is that it will reserve a spot for the images while loading the rest of the page, thus speeding up the entire process.

Lessen the HTTP Requests: When you open a web page, every object whether it’s scripts, images or the line, will need a round trip to the server. This latency can help add many seconds to the load time of your site. Ensure you lessen the number of objects and combine CSS files and scripts together.

Things to Know when Selecting a SEO Company

Are you looking for a company that can rank your keywords and optimize your website well? If yes, then you’re on the right page. If you’ve read about SEO in Pune then you would know that the primary task of a SEO company is to increase the traffic on the website. It’s the backbone of a website. A website is nothing but an ordinary webpage without proper optimization, which is almost non existent to the search engine and the net surfers. No visitor searches hundreds of result pages to go for a website, rather prefer logging in those sites which are present on the first page of a search engine. The others are always ignored. It’s always important to be careful while opting for a SEO company. Always avoid those fraud companies that give you fake assurance to give you good results within a week. This is not possible, as optimization requires long time and it almost takes 3 to 4 months to get good results.

SEO Services Company

SEO Services Company

Increasing the traffic of a website is the sole purpose of a SEO company. The more the traffic of the website, the better is the chance to be successful in the online business. The SEO company optimizes a website in such as way that it gets ranked higher in the search engine when searched by an user using a keyword. The higher it goes up in the list, the more number of individuals get to see it. Now you might wonder as to what the SEO services provider company actually does for optimizing a website. What they actually do is add keyword, key phrases, links and meta tags on the website. Keywords and key phrases are those that are used by the net surfers while searching on a search engine. These are used with perfect prominence and frequency in the website content.

Linking the website with another high ranked website is another important task carried out by the optimizers. When the visitors log on to those higher ranked website, they find the link of your website in the pages of that site. This linking helps to a great extent to increase the traffic of the website.  The users get access to your site when they find it in the pages of those superior sites and all of their traffic are also diverted to your site. In your search of a good SEO company, you must ensure that all the above points are covered by them so that your have your site on top of the search engine.