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Some SEO Mistakes that can affect your Rankings.

Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization.

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SEO in Pune – Success On Real-time Basis | codeappsolutions

On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

To generate more targeted traffic to your website, it is important to optimize your website for search engine with the right SEO Strategies. Yet webmasters and business owners still made some seo mistakes that can affect their Ranking on Google and other search engines.

Here are the 9 seo mistakes that you might make and how to fix them.

seo mistakes

  • Publishing duplicate content

Duplicate Content means the same content appearing on more than one web page. The issue with duplicate content is that search engine cannot recognized or decide about the originality of content. Content is the most important factor when it comes to SEO.
To avoid being penalized from Google Panda, it is important that your website pages must not contain low quality content, thin or duplicate content.

  • Ignoring On- Page SEO

There are many things we can control in SEO; one of them is On-Page SEO. Ignoring on-page SEO is basically leaving a LOT of potential on the table. The main common mistakes that we see in On-page SEO are Awful Title Tags, Improper Keyword use, Terrible anchor Text, Naming images poorly, avoiding contact information on all pages etc. These On-page activities play an important role in rankings.

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  • Poor Link building

Back links are the important factor for Good SEO and also indicate about the content quality. When some other website links to yours, you get credibility from various search Engines. But getting a back links from low quality websites can penalize your website by Google Penguin.
To avoid being penalized from Google Penguin, you should focus on getting link from high Quality or high PR websites.

  •  Avoiding Social Media

Social media optimization has become as important as SEO. Some SEOs say social media does not have a major influence on SEO and others it has. Getting social shares is beneficial from SEO point of view. Social shares are more important in calculating rankings and avoiding social media can affect your rankings as Google is putting a lot of emphasis on Social Signals since 2014 so it just makes more sense to put equal attention to your social media activities.

  • Forgetting Competitive Analysis

The Competitive Analysis should begin when you have to start SEO for your client website and when you are doing Keyword research and it should continue as your site improves in the rankings. It is important to carefully study about your competitor’s performance that what they are doing.

  • Avoiding site loading speed

Website speed can affect your rankings; website that loads fast has much greater chances to rank better. Users expect a website to load in 1 second. Slow loading speed of a website can lead to greater bounce rate. You can use the Google Page Speed Insights tool to analyze your website.

  • Not tracking site traffic and flow with Google analytics

Are you monitoring your site traffic and flow with Google analytics? Google Analytics is the leader in web analytics and enables you to determine the weaknesses and strengths of your website. For example, With Google Analytics, you can see the number of people that are visiting your website and also where that traffic is coming from, how they found your website, Web browsers used by your visitors and what keywords were used by visitors etc.

  • Not Being Mobile Ready

An increasing percentage of the user access content using mobile and there is no reason to not be mobile ready. Having a mobile website or responsive website will help your content to reach greater number of audience. If your budget is low you can go for cheap mobile –ready Templates.

  • Poor Site Structure

A well planned site structure improves your chances of ranking well in Google’s results. Site Structure is important to enhance your SEO because better your site structure, the better your chance of higher ranking in the search engines. The advantages of Good Site structure are better user experience, better crawling and provide your site with site links.

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CodeApp Solutions Pvt Ltd is a one stop solution for all your IT requirements including SEO services. We are a full-fledged company ready to offer you with all the search engine marketing services that you require to get the traffic, boost rankings and enhance leads along with the sales.

CodeApp Solutions Pvt Ltd is one of the leading companies dedicatedly offering the services related to SEO in Pune

 

 

 

 

 

Effective SEO Tips with Mobile Marketing

Increasingly, consumers are depending on smartphones and other devices for important information-gathering and purchasing decisions. So, if your SEO in Pune marketing strategies are still geared predominantly for laptop or desktop users, your business is missing out on a tremendous opportunity for growth through mobile marketing. Given ahead are tips to keep in mind for a successful mobile marketing strategy:

Mobile Marketing SEO Strategy

Mobile Marketing SEO Strategy

Ensure your website design is responsive and mobile friendly: Any design element that shows loading speed on a mobile device or otherwise negatively impacts the mobile user’s experience of your website should be jettisoned straight away. This means making sure that navigation is quick and user friendly, while eliminating unnecessary design features such as flash, large images, fancy fonts, etc. Visitors always opt for websites equipped with a responsive website design that adapts automatically to their mobile device.

Keep the same URL for desktop and mobile sites: You don’t want users to wait for a redirect to lead on their device. Also, a single URL lets users to share the content they find on your site through social media. Lastly, with a single site, every link points to that one URL, enhancing its value to Google.

Use keywords that work for mobile searches: Customers looking for information on a smartphone often use different and fewer keywords than those conducting a search on their laptops. Research and incorporate shorter keywords as part of a mobile SEO strategy. Mobile users depend more frequently on predictive text than their laptop counterparts. Set up keywords to anticipate most frequently used predictive phrases.

Consider emerging search methods: Mobile users are becoming more accustomed to the use of conversational and voice searches, which can affect the keywords selected for SEO purposes. A conversational search frequently involves asking an entire question, instead of typing in a word or phrase, so incorporate these new search methods in your mobile marketing strategy.

Make it easy for users to connect with social media: It’s probably safe to say that the vast majority of smartphone customers use their device to connect to social media sites. By including links to your mobile website on your own social media pages, you provide individuals an easy way to connect with your site, where they can investigate your services or products. Anything that helps to get prospective customers to your website will benefit your business.

Is Search Engine Marketing the way to Go for Business?

It’s generally seen that a success or failure of a business determines its marketing strategy. The best products can decline and the lesser ones can scale great heights just because of a marketing strategy. A lot of people carryout out their business on the web by selling several products. Thus in this age of internet and technology, it’s important to have a web presence for succeeding in any business. You need the best marketing strategies to market your goods really well on the web. Making use of the affordable search engine marketing is the best way to go about the marketing strategy on the web. It goes without saying that every business works under a pre-set budget. And, for any web designing services provider in Pune, affordable search engine marketing is the best way to go.

Search Engine Marketing

Search Engine Marketing

If you are present on the web for doing business then making all efforts to tell people about your site could fetch you great results. It’s because until you tell people about your web presence, no one will come to know about your website. You can try Search Engine Optimization for promoting your site on the web. As far as SEM is concerned, you can begin with affiliate marketing programs, pay per click advertising, internet marketing and content optimization and management. It’s vital to have a proper research prior to actually going about starting any business on the web. Conducting a research means that you decide on a budget, on the marketing strategy and also find out what marketing strategy and also determine as to who the target audience of your product is. Also, through the research you can determine which marketing strategy is working and which is not. While selecting your marketing strategy, keep in mind the choice and preference of your target audience, because what’s the use of any search engine marketing strategy if you aren’t able to reach out to your prospective clients.

Undertaking affordable search engine marketing helps your business in two ways. The first one is that your restricted budget lets you afford the marketing strategy. Secondly, you would have adopted those marketing strategies that are bound to bring positive results to your business. Adopting the search engine marketing strategy which can be afforded is the way to go to come on top with huge competition on the web today.