Category Archives: Search Engine Optimization

SOFTWARE DEVELOPMENT IN PUNE

WHAT IS SOFTWARE DEVELOPMENT?

A way of developing computer programs, document testing and bug fixing that can help in maintain and creating applications and framework for your device. By developing new software you can advertise of a new product in market for your use on devices. This is what developers do to develop useful software’s for our essentials.

WHY SOFTWARE NEEDS TO BE DEVELOPED?

There are three main reasons you can go through to know why you need to develop software like firstly to meet specific needs of a specific client/business or secondly to meet a perceived need of some set of potential new users or lastly for personal use. In this cases then you need a best professional that develops software to full fill our need. Pune is a popular place regarding software Development Company.

Software Development Life Cycle

Software Development Life Cycle

Codeapp Solutions, Pune is the core of software Development Company and leads in India’s number place regarding providing people jobs in these firms with perfect training. I know of many of my friends working in pune with best salary offerings in IT Company means Software Development Company. The growth graph defines that its growth is going on increasing to a high percentage of aspect ratio over 82% and have much scope on the same. New job opening and requirement for new upcoming mnc in pune have been released to hire those talented people in the firm. You can find for best companies offering jobs to experienced seeking for job and can check on Naukri.com or many job provider sites for the job. Sr. Backend Developer is waiting for an experienced to join their company. There are many companies in Pune waiting for your arrival in job interview so doesn’t wait as you need to focus.

CODEAPP SOLUTIONS PVT LTD

It is a company that provides services regarding software development in Pune and have well expert in this field and various domain also. They are perfect in their work and have ability to work hard. To grow your business to high depth you need professional and thus this company provides good customer support to stand your business correctly and gain profit and good turnover. This is nice company I have stated here as an example to explain you exactly why you need software Development Company and why are high requirements of mnc.

software development company in pune

software development company in pune

Software Development Company will never end as it’s a fast growing company famous worldwide and having connections with out of india and many more areas to enhance business in better way and high quality.

Some SEO Mistakes that can affect your Rankings.

Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization.

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SEO in Pune – Success On Real-time Basis | codeappsolutions

On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

To generate more targeted traffic to your website, it is important to optimize your website for search engine with the right SEO Strategies. Yet webmasters and business owners still made some seo mistakes that can affect their Ranking on Google and other search engines.

Here are the 9 seo mistakes that you might make and how to fix them.

seo mistakes

  • Publishing duplicate content

Duplicate Content means the same content appearing on more than one web page. The issue with duplicate content is that search engine cannot recognized or decide about the originality of content. Content is the most important factor when it comes to SEO.
To avoid being penalized from Google Panda, it is important that your website pages must not contain low quality content, thin or duplicate content.

  • Ignoring On- Page SEO

There are many things we can control in SEO; one of them is On-Page SEO. Ignoring on-page SEO is basically leaving a LOT of potential on the table. The main common mistakes that we see in On-page SEO are Awful Title Tags, Improper Keyword use, Terrible anchor Text, Naming images poorly, avoiding contact information on all pages etc. These On-page activities play an important role in rankings.

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  • Poor Link building

Back links are the important factor for Good SEO and also indicate about the content quality. When some other website links to yours, you get credibility from various search Engines. But getting a back links from low quality websites can penalize your website by Google Penguin.
To avoid being penalized from Google Penguin, you should focus on getting link from high Quality or high PR websites.

  •  Avoiding Social Media

Social media optimization has become as important as SEO. Some SEOs say social media does not have a major influence on SEO and others it has. Getting social shares is beneficial from SEO point of view. Social shares are more important in calculating rankings and avoiding social media can affect your rankings as Google is putting a lot of emphasis on Social Signals since 2014 so it just makes more sense to put equal attention to your social media activities.

  • Forgetting Competitive Analysis

The Competitive Analysis should begin when you have to start SEO for your client website and when you are doing Keyword research and it should continue as your site improves in the rankings. It is important to carefully study about your competitor’s performance that what they are doing.

  • Avoiding site loading speed

Website speed can affect your rankings; website that loads fast has much greater chances to rank better. Users expect a website to load in 1 second. Slow loading speed of a website can lead to greater bounce rate. You can use the Google Page Speed Insights tool to analyze your website.

  • Not tracking site traffic and flow with Google analytics

Are you monitoring your site traffic and flow with Google analytics? Google Analytics is the leader in web analytics and enables you to determine the weaknesses and strengths of your website. For example, With Google Analytics, you can see the number of people that are visiting your website and also where that traffic is coming from, how they found your website, Web browsers used by your visitors and what keywords were used by visitors etc.

  • Not Being Mobile Ready

An increasing percentage of the user access content using mobile and there is no reason to not be mobile ready. Having a mobile website or responsive website will help your content to reach greater number of audience. If your budget is low you can go for cheap mobile –ready Templates.

  • Poor Site Structure

A well planned site structure improves your chances of ranking well in Google’s results. Site Structure is important to enhance your SEO because better your site structure, the better your chance of higher ranking in the search engines. The advantages of Good Site structure are better user experience, better crawling and provide your site with site links.

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CodeApp Solutions Pvt Ltd is a one stop solution for all your IT requirements including SEO services. We are a full-fledged company ready to offer you with all the search engine marketing services that you require to get the traffic, boost rankings and enhance leads along with the sales.

CodeApp Solutions Pvt Ltd is one of the leading companies dedicatedly offering the services related to SEO in Pune

 

 

 

 

 

Effective SEO Tips with Mobile Marketing

Increasingly, consumers are depending on smartphones and other devices for important information-gathering and purchasing decisions. So, if your SEO in Pune marketing strategies are still geared predominantly for laptop or desktop users, your business is missing out on a tremendous opportunity for growth through mobile marketing. Given ahead are tips to keep in mind for a successful mobile marketing strategy:

Mobile Marketing SEO Strategy

Mobile Marketing SEO Strategy

Ensure your website design is responsive and mobile friendly: Any design element that shows loading speed on a mobile device or otherwise negatively impacts the mobile user’s experience of your website should be jettisoned straight away. This means making sure that navigation is quick and user friendly, while eliminating unnecessary design features such as flash, large images, fancy fonts, etc. Visitors always opt for websites equipped with a responsive website design that adapts automatically to their mobile device.

Keep the same URL for desktop and mobile sites: You don’t want users to wait for a redirect to lead on their device. Also, a single URL lets users to share the content they find on your site through social media. Lastly, with a single site, every link points to that one URL, enhancing its value to Google.

Use keywords that work for mobile searches: Customers looking for information on a smartphone often use different and fewer keywords than those conducting a search on their laptops. Research and incorporate shorter keywords as part of a mobile SEO strategy. Mobile users depend more frequently on predictive text than their laptop counterparts. Set up keywords to anticipate most frequently used predictive phrases.

Consider emerging search methods: Mobile users are becoming more accustomed to the use of conversational and voice searches, which can affect the keywords selected for SEO purposes. A conversational search frequently involves asking an entire question, instead of typing in a word or phrase, so incorporate these new search methods in your mobile marketing strategy.

Make it easy for users to connect with social media: It’s probably safe to say that the vast majority of smartphone customers use their device to connect to social media sites. By including links to your mobile website on your own social media pages, you provide individuals an easy way to connect with your site, where they can investigate your services or products. Anything that helps to get prospective customers to your website will benefit your business.

How to be Prepared for Google’s ‘Mobile Friendly’ Algorithm Update?

Google has hinted for its mobile friendly algorithm update and you need to ask yourself a question? Am I prepared for it? For some time now, Google has been hinting towards the shift from desktop to mobile. In fact, Google even rolled out few elusive updates, such as adding a badge on the SERP that tells a user if the site is mobile friendly before they even get to the site. Come April 21st, Google will start rolling out a big change to its algorithm geared particularly towards mobile-friendliness of a site. For those wanting to ensure they maintain their position on the SERPs, following are list of elements of a mobile optimized website. But, before you go through the list, it’s worth taking Google’s Mobile friendly test to see whether your website requires some work or not. On a basic level, a mobile optimized website is a one that displays well and is easy to use on a mobile handset. Today, with more and more individuals accessing the web on their phones, updating your site for mobile is not only a good idea for securing your search rank status, but also in terms of customer satisfaction, thus leading to happier clients and more sales. Given ahead are some vital ways you will need to cover when preparing for the mobile audience and algorithm.

Google Mobile Friendly Algorithm Update

Google Mobile Friendly-Algorithm Update

The Text Needs to be Big Enough to Read

You don’t need to be a genius to know that the screens of mobile phones are usually smaller than the desktop computer screens. So ensure that your text size is big enough to read on the smaller screen. Zooming in can be annoying at times, so keep it readable.

Space Between Links

Leave aside fat fingers, even regular sized fingers can have real trouble picking out a link that’s closely surrounded by clusters of other links. Keep the links on your page spaced out.

Visible & Clear Content that fits a Mobile screen

If you have a detailed layout, that goes wider than the average mobile screen, and thus require the user to scroll left and right, which means that you aren’t providing a good mobile website experience.

A Simple Way

If your website is a flat, simple and non e-commerce, there is an easier way. You just need to get a responsive template and re-design. By making use of WordPress or similar, along with a modern template that’s mobile optimized, you can make sure that your site works well on mobile, and you don’t drop down in the rankings.

Common Mistakes to Avoid when converting your site to Mobile-friendly

There are few mistakes seen people make when trying to convert their site to mobile friendly. To avoid mistakes, you can either contact a website designing service provider company or go across some of the common issues:

  • Slow mobile pages
  • Blocked CSS, image files and JavaScript
  • Mobile-only 404s
  • Fault redirects
  • Unplayable content

The new update to Google’s algorithm clearly states that the shift from Desktop to Mobile is the trend of today. If you don’t have an optimized site for mobile then contact a website development service provider company at the earliest.

 

Tips to Optimize the Landing Page

Landing page is the most vital page as far as SEO services are concerned. Any SEO services company in Pune would know its significance. However, it can be used in a better way only if it’s optimized in a better way. Thus, if you’re looking for the ways to optimize the landing page then given ahead are some interesting guidelines on which you need to pay attention to. If you aren’t aware much about optimizing the landing page then it might be difficult for you to design the page that’s relevant and has the appropriate content. This is when you require the assistance of professionals that can assist you to design it well.

Landing Page Optimization

Landing Page Optimization

Tips to Optimize Landing Page
Get an Identifiable Title: When you are in the process of placing a title for the page, you need to ensure that it’s recognizable and provides a clear hint regarding the web page. Merely using a wrong title at the top will not make any kind of sense and by doing this, you will not be able to attract the targeted audiences. Many people don’t have the required time to go through the content over the web page and this is when they prefer to read the title only. Thus, using a recognizable and meaningful title can prove to be extremely helpful as with this your landing page could be visible to more target audience.

Importance of Quality Content: It’s very important to have quality content on your web page because this is something that can help you in communicating the right message to your targeted audiences. When you use text, images or videos over your website you need to make sure that these are related to your business and will act as promoted for your site. Search engines generally give more significance and priority to the quality of content placed over the site.

Main Points at Top: Having main points at the top is one of the basic tips for effective optimization of the landing page. There are few audiences that don’t waste any time through reading the complete document on the site. They will only scan it and go through the main points placed at the top. Thus, ensure that you always place the main points at the top of the web page.

These are some of the vital tips you can use to optimize your landing page and gain more visibility.

Is Search Engine Marketing the way to Go for Business?

It’s generally seen that a success or failure of a business determines its marketing strategy. The best products can decline and the lesser ones can scale great heights just because of a marketing strategy. A lot of people carryout out their business on the web by selling several products. Thus in this age of internet and technology, it’s important to have a web presence for succeeding in any business. You need the best marketing strategies to market your goods really well on the web. Making use of the affordable search engine marketing is the best way to go about the marketing strategy on the web. It goes without saying that every business works under a pre-set budget. And, for any web designing services provider in Pune, affordable search engine marketing is the best way to go.

Search Engine Marketing

Search Engine Marketing

If you are present on the web for doing business then making all efforts to tell people about your site could fetch you great results. It’s because until you tell people about your web presence, no one will come to know about your website. You can try Search Engine Optimization for promoting your site on the web. As far as SEM is concerned, you can begin with affiliate marketing programs, pay per click advertising, internet marketing and content optimization and management. It’s vital to have a proper research prior to actually going about starting any business on the web. Conducting a research means that you decide on a budget, on the marketing strategy and also find out what marketing strategy and also determine as to who the target audience of your product is. Also, through the research you can determine which marketing strategy is working and which is not. While selecting your marketing strategy, keep in mind the choice and preference of your target audience, because what’s the use of any search engine marketing strategy if you aren’t able to reach out to your prospective clients.

Undertaking affordable search engine marketing helps your business in two ways. The first one is that your restricted budget lets you afford the marketing strategy. Secondly, you would have adopted those marketing strategies that are bound to bring positive results to your business. Adopting the search engine marketing strategy which can be afforded is the way to go to come on top with huge competition on the web today.

Things to Know when Selecting a SEO Company

Are you looking for a company that can rank your keywords and optimize your website well? If yes, then you’re on the right page. If you’ve read about SEO in Pune then you would know that the primary task of a SEO company is to increase the traffic on the website. It’s the backbone of a website. A website is nothing but an ordinary webpage without proper optimization, which is almost non existent to the search engine and the net surfers. No visitor searches hundreds of result pages to go for a website, rather prefer logging in those sites which are present on the first page of a search engine. The others are always ignored. It’s always important to be careful while opting for a SEO company. Always avoid those fraud companies that give you fake assurance to give you good results within a week. This is not possible, as optimization requires long time and it almost takes 3 to 4 months to get good results.

SEO Services Company

SEO Services Company

Increasing the traffic of a website is the sole purpose of a SEO company. The more the traffic of the website, the better is the chance to be successful in the online business. The SEO company optimizes a website in such as way that it gets ranked higher in the search engine when searched by an user using a keyword. The higher it goes up in the list, the more number of individuals get to see it. Now you might wonder as to what the SEO services provider company actually does for optimizing a website. What they actually do is add keyword, key phrases, links and meta tags on the website. Keywords and key phrases are those that are used by the net surfers while searching on a search engine. These are used with perfect prominence and frequency in the website content.

Linking the website with another high ranked website is another important task carried out by the optimizers. When the visitors log on to those higher ranked website, they find the link of your website in the pages of that site. This linking helps to a great extent to increase the traffic of the website.  The users get access to your site when they find it in the pages of those superior sites and all of their traffic are also diverted to your site. In your search of a good SEO company, you must ensure that all the above points are covered by them so that your have your site on top of the search engine.