Monthly Archives: February 2016

Some SEO Mistakes that can affect your Rankings.

Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization.

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SEO in Pune – Success On Real-time Basis | codeappsolutions

On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

To generate more targeted traffic to your website, it is important to optimize your website for search engine with the right SEO Strategies. Yet webmasters and business owners still made some seo mistakes that can affect their Ranking on Google and other search engines.

Here are the 9 seo mistakes that you might make and how to fix them.

seo mistakes

  • Publishing duplicate content

Duplicate Content means the same content appearing on more than one web page. The issue with duplicate content is that search engine cannot recognized or decide about the originality of content. Content is the most important factor when it comes to SEO.
To avoid being penalized from Google Panda, it is important that your website pages must not contain low quality content, thin or duplicate content.

  • Ignoring On- Page SEO

There are many things we can control in SEO; one of them is On-Page SEO. Ignoring on-page SEO is basically leaving a LOT of potential on the table. The main common mistakes that we see in On-page SEO are Awful Title Tags, Improper Keyword use, Terrible anchor Text, Naming images poorly, avoiding contact information on all pages etc. These On-page activities play an important role in rankings.

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  • Poor Link building

Back links are the important factor for Good SEO and also indicate about the content quality. When some other website links to yours, you get credibility from various search Engines. But getting a back links from low quality websites can penalize your website by Google Penguin.
To avoid being penalized from Google Penguin, you should focus on getting link from high Quality or high PR websites.

  •  Avoiding Social Media

Social media optimization has become as important as SEO. Some SEOs say social media does not have a major influence on SEO and others it has. Getting social shares is beneficial from SEO point of view. Social shares are more important in calculating rankings and avoiding social media can affect your rankings as Google is putting a lot of emphasis on Social Signals since 2014 so it just makes more sense to put equal attention to your social media activities.

  • Forgetting Competitive Analysis

The Competitive Analysis should begin when you have to start SEO for your client website and when you are doing Keyword research and it should continue as your site improves in the rankings. It is important to carefully study about your competitor’s performance that what they are doing.

  • Avoiding site loading speed

Website speed can affect your rankings; website that loads fast has much greater chances to rank better. Users expect a website to load in 1 second. Slow loading speed of a website can lead to greater bounce rate. You can use the Google Page Speed Insights tool to analyze your website.

  • Not tracking site traffic and flow with Google analytics

Are you monitoring your site traffic and flow with Google analytics? Google Analytics is the leader in web analytics and enables you to determine the weaknesses and strengths of your website. For example, With Google Analytics, you can see the number of people that are visiting your website and also where that traffic is coming from, how they found your website, Web browsers used by your visitors and what keywords were used by visitors etc.

  • Not Being Mobile Ready

An increasing percentage of the user access content using mobile and there is no reason to not be mobile ready. Having a mobile website or responsive website will help your content to reach greater number of audience. If your budget is low you can go for cheap mobile –ready Templates.

  • Poor Site Structure

A well planned site structure improves your chances of ranking well in Google’s results. Site Structure is important to enhance your SEO because better your site structure, the better your chance of higher ranking in the search engines. The advantages of Good Site structure are better user experience, better crawling and provide your site with site links.

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CodeApp Solutions Pvt Ltd is a one stop solution for all your IT requirements including SEO services. We are a full-fledged company ready to offer you with all the search engine marketing services that you require to get the traffic, boost rankings and enhance leads along with the sales.

CodeApp Solutions Pvt Ltd is one of the leading companies dedicatedly offering the services related to SEO in Pune

 

 

 

 

 

Grow Your Business With Technology- Mobile Application

REASONS WHY YOUR BUSINESS NEEDS MOBILE APP/ GROW YOUR BUSINESS WITH TECHNOLOGY- MOBILE APPLICATION

High use of Smartphone and Tablets has become the latest trend in this advanced world. everyone now wants to use mobile apps for each purpose like shopping, photo editing, ticket booking, hotel room order, dishes order, pizza delivery online and even English reading etc. in that case if you are an online business holder and don’t have your own app created for mobile users then will you not in high loss and lose all you traffic plus ranking. You can find a straight delusion in the modern business world that states clearly that only a mobile app can be supported by large brands. Even a small business person is also using mobile app to establish its business and gain successful brand. There are many techniques you should learn of how to create a perfect mobile app for your business. You should first understand all the terms and ways to strategize and benefit from this new mobile app venture.

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BENEFITS YOU GET FROM MOBILE APP

  • CLARITY:- Each person uses mobile devices whole day except when he sleeps. It means if you have a best chance to get visible presence some or the other day in the daily life of your viewers. And if once your app gets present in mobile or tablet’s home screen you can easily engage with them any time.
  • DIRECT MARKETING:- If you will be direct connected to your customers that means you can easily offer them any discounts of update of sales of your products any time you want to or even any digital loyalty program which is possible on mobile device. You will get direct benefit to market your customers of products and services.
  • CUSTOMER SERVICE, SUPPORT AND VALUE:- Mobile app can make your customers lives more easier and simpler to by your customers service and benefits you give them.
  • BRAND RECOGNITION:- If your company is branded but having no mobile app for mobile users then you are in loss so a mobile app is very necessary for brand company also to crystallize your identity as a company. The branded design can attract your customers so it’s all about branding and design if you want mobile app for your business.

WAYS A MOBILE APP CAN GROW YOUR BUSINESS

Mobile app is growing business very fast and not only us even CNN Money is also stating this that 47% of internet traffic increases due to mobile app for your business. So what ways can enhance your business?

  • STAY IN COMMUNICATION:- What can an app do for you? An app is a perfect place for communication with your business directly regarding praise, report issues, and give valuable feedback and testimony. An app makes easy for customers to communicate with any doubt they have in mind and thus it becomes easy to know what customers exactly want and are demanding or complaining.
  • EXECUTION OF BUSINESS:- Be prepared to take order from your customers anytime and anyplace they are comfortable with. This only an app can do for you making easy to track customers orders, feedback and desire and also make them happy by your full customer support and service.
  • DELIVER KEY INFORMATION:- Updating with new information of your product releases or discounts and inviting customers to special events are only possible from mobile app. Even you can impress them by informing about the type of products they need. This key information’s can enhance your business.
  • INFORM EXCLUSIVE PROMOTIONS, OFFERS AND DISCOUNTS:- If you are using app you can inform them easily about discount coupons and loyalty points so that they could not miss any offer. Your message can inform them easily through mobile about new offers.
  • PERSONALIZE SERVICE:- Try to make them feel special by creating a personalized experience so that they can be attract to come back again and again. If you give importance to every individual then it’s your profit to grow your business eventually. You can find immediate response from customers through personalized service.

My advice is to take help from experienced and professional to develop best app for you with correct design and all.

Codeapp Solutions Pvt Ltd offers offshore as well as onshore solutions for mobile application development. We are mobile application development company in pune, gives one stop solution for all services related to IT and mobile application development.