Monthly Archives: April 2015

Effective SEO Tips with Mobile Marketing

Increasingly, consumers are depending on smartphones and other devices for important information-gathering and purchasing decisions. So, if your SEO in Pune marketing strategies are still geared predominantly for laptop or desktop users, your business is missing out on a tremendous opportunity for growth through mobile marketing. Given ahead are tips to keep in mind for a successful mobile marketing strategy:

Mobile Marketing SEO Strategy

Mobile Marketing SEO Strategy

Ensure your website design is responsive and mobile friendly: Any design element that shows loading speed on a mobile device or otherwise negatively impacts the mobile user’s experience of your website should be jettisoned straight away. This means making sure that navigation is quick and user friendly, while eliminating unnecessary design features such as flash, large images, fancy fonts, etc. Visitors always opt for websites equipped with a responsive website design that adapts automatically to their mobile device.

Keep the same URL for desktop and mobile sites: You don’t want users to wait for a redirect to lead on their device. Also, a single URL lets users to share the content they find on your site through social media. Lastly, with a single site, every link points to that one URL, enhancing its value to Google.

Use keywords that work for mobile searches: Customers looking for information on a smartphone often use different and fewer keywords than those conducting a search on their laptops. Research and incorporate shorter keywords as part of a mobile SEO strategy. Mobile users depend more frequently on predictive text than their laptop counterparts. Set up keywords to anticipate most frequently used predictive phrases.

Consider emerging search methods: Mobile users are becoming more accustomed to the use of conversational and voice searches, which can affect the keywords selected for SEO purposes. A conversational search frequently involves asking an entire question, instead of typing in a word or phrase, so incorporate these new search methods in your mobile marketing strategy.

Make it easy for users to connect with social media: It’s probably safe to say that the vast majority of smartphone customers use their device to connect to social media sites. By including links to your mobile website on your own social media pages, you provide individuals an easy way to connect with your site, where they can investigate your services or products. Anything that helps to get prospective customers to your website will benefit your business.

Why every small business needs a website?

Small business owners must realize that individuals aren’t using phone books for anything other than door stops. Now, it’s utmost necessary to have a website irrespective of the nature of business. There are many ways through which you can have a website for your business. One such way is to hire a website designing company who can understand all your needs and can design the best possible website for you for an affordable rate. So irrespective of the excuses you might be having for not having a website, it’s time to give those up. The following are just few of the many reasons your small business needs a web presence.

Small Business Need Website

Small Business Need Website

Customers Prefer to Check the Website First: As per a research conducted, as many as 78% of internet users conduct product research online before pursuing a transaction. This encompasses both users who are looking for places to buy products online and those who are conducting research on local businesses that they’ll ultimately go on to buy from. To see this effect in reality, think about how you choose the businesses you’ll opt for in your own life. If you’re looking for a new auto repair mechanic, you probably won’t just drive around your neighborhood and drop your car off at the first shop you locate. Rather, you’ll take the time to read reviews and check website online, using the information found throughout this process to determine where you’ll ultimately spend your hard earned money. Thus, if your business isn’t online, you’re missing out on a crucial part of this product.

You risk losing business to your Competitors by not having a website

You aren’t just at a disadvantage if your website isn’t available for this initial consumer research period. Your chances of coming out on top of a future customer’s decision making process become even slimmer if your competitors are more active online than you are. Smart website development companies identify that having a website is a non negotiable part of their marketing and branding initiatives. Even businesses selling sub-par products or services are aware that several of their deficiencies can be overcome through the deployment of a professional looking website. If you don’t have a website and your competitors do, you’re losing out on business.

By now, it must be clear that your small business requires a website. Whether you’re most concerned about the ability of future customers to consider you in their product research, depends on the type of website you create.

How to be Prepared for Google’s ‘Mobile Friendly’ Algorithm Update?

Google has hinted for its mobile friendly algorithm update and you need to ask yourself a question? Am I prepared for it? For some time now, Google has been hinting towards the shift from desktop to mobile. In fact, Google even rolled out few elusive updates, such as adding a badge on the SERP that tells a user if the site is mobile friendly before they even get to the site. Come April 21st, Google will start rolling out a big change to its algorithm geared particularly towards mobile-friendliness of a site. For those wanting to ensure they maintain their position on the SERPs, following are list of elements of a mobile optimized website. But, before you go through the list, it’s worth taking Google’s Mobile friendly test to see whether your website requires some work or not. On a basic level, a mobile optimized website is a one that displays well and is easy to use on a mobile handset. Today, with more and more individuals accessing the web on their phones, updating your site for mobile is not only a good idea for securing your search rank status, but also in terms of customer satisfaction, thus leading to happier clients and more sales. Given ahead are some vital ways you will need to cover when preparing for the mobile audience and algorithm.

Google Mobile Friendly Algorithm Update

Google Mobile Friendly-Algorithm Update

The Text Needs to be Big Enough to Read

You don’t need to be a genius to know that the screens of mobile phones are usually smaller than the desktop computer screens. So ensure that your text size is big enough to read on the smaller screen. Zooming in can be annoying at times, so keep it readable.

Space Between Links

Leave aside fat fingers, even regular sized fingers can have real trouble picking out a link that’s closely surrounded by clusters of other links. Keep the links on your page spaced out.

Visible & Clear Content that fits a Mobile screen

If you have a detailed layout, that goes wider than the average mobile screen, and thus require the user to scroll left and right, which means that you aren’t providing a good mobile website experience.

A Simple Way

If your website is a flat, simple and non e-commerce, there is an easier way. You just need to get a responsive template and re-design. By making use of WordPress or similar, along with a modern template that’s mobile optimized, you can make sure that your site works well on mobile, and you don’t drop down in the rankings.

Common Mistakes to Avoid when converting your site to Mobile-friendly

There are few mistakes seen people make when trying to convert their site to mobile friendly. To avoid mistakes, you can either contact a website designing service provider company or go across some of the common issues:

  • Slow mobile pages
  • Blocked CSS, image files and JavaScript
  • Mobile-only 404s
  • Fault redirects
  • Unplayable content

The new update to Google’s algorithm clearly states that the shift from Desktop to Mobile is the trend of today. If you don’t have an optimized site for mobile then contact a website development service provider company at the earliest.